| Traverse Global Communications Corp Announces Partnership with Wells ...
Traverse Global Communications Corp is now an authorized private label reseller for Wells Fargo and Authorize.Net merchant account services to provide online real time e-commerce transactions. (PRWEB) October 11, 2005 -- Traverse Global Communications Corp has agreed to exclusively offer Wells Fargo merchant accounts and Authorize.Net transaction processing services to it's client base. By offering private label merchant accounts through it's Credit Plus (http://www.creditplus.net/) subsidiary, Traverse Global will be able to leverage the depth of quality services that their new partners offer to their existing client base. For just $29.95/mo, clients of Traverse Global will be able to process credit cards in real time through their own website and receive free web hosting along with a free shopping cart to conveniently process their orders.
Cards: Opportunities Abound In Crowded Payments Field
In the course of a decade, card-based payments have doubled in volume to account for 28 percent of all consumer payments. It's nearly half of the payments pie when excluding the amount spent on auto loans, mortgages and other debt vehicles unsuitable for cards. Credit or debit card use at the point of sale represents 56 percent of all purchases, interchange now accounts for 19 percent of issuers' revenues, and the number of card-accepting merchants now tops 6.1 million. It's obvious that consumers are comfortable swiping cards for groceries, utility bills, morning coffee and hamburgers. But as Celent notes in a new report on payment trends, cards are not close to conquering cash and checks: cards' growth market is $4.5 trillion. Much of that growth is going to be fueled by evolving trends in consumer behavior, added merchant choices and technology, as bank issuers seek innovative ways of building and retaining card customers whose average cost of acquisition is between $50 and $300.
Recap of Saturday, December 8
On the margins some people might do more online shopping as opposed to traveling to a mall for shopping. But if that happens, there is no real economic loss. There is a psychological effect called the "vividness bias" where people tend to overweigh these kinds of events that are reported on in the news. But these events are very infrequent. McDonald's Giving Free Food for Good Grades: Smart Plan? Get good grades and get a free Happy Meal! That's the deal in a Florida County that is allowing McDonald's to advertise on its report cards. And if the kids do well, they can receive free food. Smart plan from the fast food giant? Gary B. Smith: There is one problem with this segment: Meme has never eaten at a McDonald's before! I love this promotion, and here is the reason: kids are going to go to McDonald's anyway! Not to mention the fact that they do have some healthy food there.
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